‘Your heart knows the way. Run in that direction.’ - Rumi

The moment I took the leap.

Every journey begins with a single step, but mine felt more like a leap into the unknown. Starting With Love Darling wasn't something I had planned for years; it was born out of a growing sense of restlessness - a quiet but persistent voice telling me there was more I wanted to do, more I could contribute.

The decision was not made in a single moment.

What if I failed? What if I couldn't do it all? But as the questions and doubts swirled around in my head, one thought was clear: What if I never tried?

That moment of clarity came when I decided to go to India. It wasn't just a trip; it was a leap of faith.
I wanted to find a partner who shared my vision - a belief in creating income opportunities for goldsmiths who had no formal training but had incredible jewellery-making skills.
I knew it was about more than starting a business. It was about building something meaningful, something that could create change while allowing me to express myself creatively.

I still remember stepping off the plane, overwhelmed by the vibrancy and chaos of it all, yet filled with purpose. The connections I made on that journey were life-changing.

Seeing their craftsmanship, their passion and the pride they took in their work strengthened my commitment.

Looking back, the decision to go to India was the first of many leaps I had to take on this journey. The important thing was not to have all the answers - but to trust my instincts and act even when the path wasn't obvious.

Starting With Love Darling wasn't just about creating a jewellery brand - it was about creating a new chapter for myself. A chapter where I could explore, create and contribute to something bigger, while staying true to who I am: a mum, a dreamer and someone who believes in change and hope.

So here I am, still leaping every day, driven by the same sense of purpose and adventure. And to anyone standing on the edge of their own leap, I would say this: The unknown will always feel scary, but the first step is where the magic begins.

With Love,

Elisabeth x